$1T

Wellness tourism 2025

14%

Annual growth rate

2×

Faster than general tourism

For Boutique Properties · DMCs & the Travel Trade · Wellness Brands

Your guests want
wellness.
Are you offering it?

The problem

Wellness is the fastest-growing segment in hospitality — guests choose properties based on it
Building a credible in-house offering takes years, the right hires, and real infrastructure
A spa menu is no longer enough — wellness needs to run through the entire guest experience
The properties offering this are pulling ahead. Fast.

Romy Paull — as featured in Vogue Condé Nast Traveler Robb Report

The solution

Everything already
built. Plug in — anywhere.

No hiring. No infrastructure. I bring a fully built team — practitioners, facilitators, clinical support.

New revenue. Earn commission on every guest experience or retreat booked through you.

Instant credibility. I built the wellness philosophy behind three of Africa's most celebrated properties.

Genuinely transformative. Not a spa menu. Experiences guests feel — and talk about.

On the ground or fully remote. Strategy, experience and programme design delivered worldwide — or virtually.

Ready for what's emerging. Including the new regulated psychedelic & plant-medicine category — designed within the law.

Let's talk →

Two ways to work with me

Choose your path.

For Hospitality

Properties & Lodges

Hotels, guest houses and safari lodges: I become your outsourced wellness department — philosophy, programming, nourishment and a full practitioner network, with zero infrastructure on your side.

See how we work together →

For the Travel Trade

DMCs & Wholesalers

Agents, STOs and wholesalers: bookable, white-label retreat collections and bespoke wellness itineraries you can distribute to your clients — at net rates, ready to brand.

See the collections & trade terms →

The Opportunity

Two types of guests.
One growing expectation.

The wellness traveller

They book for wellness. The destination is secondary. The experience — the treatments, the programming, the sense of real transformation — is why they chose your property. If you're not offering this, they will find somewhere that does.

The wellness-integrated traveller

Wellness is not a special occasion for them — it's how they live. When they travel, they expect it to be available. A hotel that accommodates this earns genuine loyalty and repeat bookings.

What wellness means now

Wellness is no longer spa. It is movement, breathwork, nourishment, sound, rest, nature, and transformation. Guests want to feel it across their entire stay — not just in the treatment room. The properties that understand this are pulling ahead.

Running it yourself
doesn't make sense.

Hiring a wellness director, building a practitioner network, developing programming from scratch — this takes years and significant cost. A partner who has already built all of it and can deploy at your property with zero infrastructure on your side is a straight commercial decision.

Romy Paull

Published
Wellness
Director.

Brand strategist · Experiential designer · Wellness developer & facilitator · Emergent-modality advisor

I have spent two decades building Africa's most celebrated wellness experiences from the ground up — the philosophy, the spa, the treatments, the programming, the team.

I bring three disciplines that are rarely found in one person: brand strategy, experiential design, and deep wellness expertise. The result is not a bolt-on offering. It is a living wellness experience that guests feel from the moment they arrive.

That work spans concept and strategy, brand and communications, and full implementation — for hotels, lodges, wellness clinics and emerging ventures, on the ground or fully remote. And as a distinctive edge, I help operators shape the emerging plant-medicine and psychedelic-assisted category as a brand and an experience — strategy, programme and communications — always alongside the licensed clinical and legal specialists in my network.

Named Director of Wellbeing

"Future Found Sanctuary — Cape Town's first and only 5-star luxury regenerative hotel"

Published internationallyVogue · Condé Nast Traveler · Robb Report

Full practitioner networkYoga · Pilates · Breathwork · Sound healing · Somatic therapy · Personal training

Holistic & clinical networkPsychologists, medical & specialist practitioners — tapped on demand for concierge

Cape Town to safariSeamless continuity across properties

What We Offer Your Guests

Treatments, experiences & retreats

A full menu of wellness experiences — deployed at your property, facilitated by our team.

Massage & Bodywork

Therapeutic and restorative treatments

Yoga & Pilates

Private and group, indoors or in nature

Personal Training

Goal-led sessions with expert trainers

Breathwork

Single sessions to multi-day immersions

Sound Healing

Sound bath and frequency experiences

Meditation

Guided practice and contemplative work

Somatic Therapy

Body-based nervous system support

Nourishment

Wellness-aligned menus and nutrition

Retreat Programmes

Curated itineraries or designed packages

Nature Immersion

Forest bathing, cold immersion, land connection

Portfolio

Three Cape properties
I worked on.

This is what I build — and what I can bring to your property.

Whole-Being The philosophy I designed for this property

Hout Bay · Cape Town · Table Mountain National Park

Future Found Sanctuary

Cape Town's first and only 5-star luxury regenerative hotel, set on a 7-acre estate on the slopes of Table Mountain. I designed the Whole-Being philosophy this property was built around — a 5-sense, 5-element, 5-rhythm approach to nature, spa, and guest experience. The Sensorium Spa, its full treatment menu, the sound healing studio, the sensory gardens, and signature scent architecture all emerged from this framework.

My role at this property

Whole-Being philosophySensorium Spa buildFull treatment menuRetreat programmingSignature scent designDirector of Wellbeing

!û !oa San · The Inner · The Outer

Hout Bay · Cape Town · Table Mountain foothills

Phakalane Retreat

A regenerative eco-retreat at the foot of Table Mountain, centred around a sacred open-roof circular temple. I developed the !û !oa philosophy — rooted in the San worldview of inner and outer harmony — and built the entire retreat architecture: programming, practitioner framework, daily ritual rhythm, nourishment philosophy, and the modular retreat packages the property runs.

My role at this property

!û !oa philosophyRetreat package designDaily ritual architecturePractitioner curationNourishment philosophy

$Leeukoppie Estate$

Indlela KaMoya Zulu · The Way of the Spirit

Llandudno · Atlantic Seaboard · Cape Town

Leeukoppie Estate

An exclusive private estate above Llandudno beach — hidden from public view for decades, hosting world leaders, hospitality titans, and cultural icons. Six ocean-view suites. Mountain backdrop. Complete seclusion. I developed the Indlela KaMoya wellness philosophy and private retreat framework for this property.

"Indlela KaMoya invites us into a state of effortless action — attuning to the dance of life, finding wisdom in the present moment. Much like the wind that shapes the Leeukoppie mountain, it reminds us to return to a way of being that is inherent within us."

My role at this property

Indlela KaMoya philosophyWellness conceptPrivate retreat packagesNourishment menuVIP guest experience

A Rare Differentiator

An edge most
can't offer.

My core work is brand and programme strategy across hotels, lodges and wellness ventures. What sets me apart is helping forward-looking operators shape one of wellness travel's fastest-emerging categories — plant-medicine and psychedelic-assisted experiences — as a brand and an experience. I work at the intersections that actually build a brand: creative strategy, programme and experience design, sourcing, and communications. The clinical, medical and legal layers always sit with the licensed specialists I partner with — never with me.

Brand & Creative Strategy

Positioning & story

The brand world, narrative and creative direction for a category that has to be handled with nuance, taste and credibility.

Programme & Experience Design

The guest journey

The shape of the experience end to end — preparation, the experience itself, and the return — designed as a considered arc, not a one-off.

Network & Sourcing

The right people

Connecting operators with vetted facilitators, practitioners and specialist partners, drawn from a deep and trusted network.

Communications & Advisory

How it's told

The language, education and positioning that let a sensitive offering land as legitimate, considered and trusted — internally and to guests.

My lane. I'm not a doctor, psychologist or lawyer, and I don't provide clinical, medical or legal services. My contribution is brand, programme, experience and communications — the layers that turn an emerging modality into a credible, well-designed offering — always alongside the licensed professionals who hold the rest.

How I Work With You

Three ways in.
Start anywhere.

Start where you need most. The models below suit properties; below them sit remote & advisory engagements for brands, operators and emerging ventures anywhere in the world. Each delivers immediate value.

Fastest to activate

Wellness
Concierge

Send guests my way. Earn commission.

You refer guests to me. I design and facilitate the experience. You earn commission on every booking. Zero overhead, zero hiring, zero ops on your side.

Print a wellness menu for your guests
Guests enquire — I design the experience
I bring all practitioners and facilitate end-to-end
15% commission on single experiences
10% on multi-day retreat packages

Your earning model

15% commission per booking

No setup cost. No monthly fee. Pure upside.

Start with concierge

White-label ready

Lulutho
Wellness

A ready-made Cape-African wellness offering

Lulutho (Xhosa: vitality, wellbeing) is a localised, integrative wellness menu ready to deploy at your property. White-labelled to your brand or mine.

Full treatment and experience menu — you choose
White-labelled to your brand or under Lulutho
I manage all practitioners and bookings
Listed on specialist wellness booking platforms

Investment

Setup from R25,000

Then R8k–R15k/month retainer — or commission split

Enquire about Lulutho

Full partnership

Wellness
Strategy

Brand strategy + experiential design + wellness expertise — on site or remote

I become your wellness architect. Philosophy, spa build, treatment menu, hiring briefs, mobile and concierge-integrated model. This is what I did at Future Found, Phakalane and Leeukoppie — and what I now bring to wellness brands and emerging ventures worldwide, on the ground or fully remote.

Unique wellness philosophy for your brand
Full treatment menu and experience design
Spa build consultation and hiring briefs
Mobile and concierge-integrated model
Advisory for emerging modalities & new ventures
Ongoing advisory once the system is live

Investment

From R24,000/month

20hr/month retainer · Builds 3–6 months · Remote globally · ZAR / USD / EUR

Enquire about strategy

The full picture — how I help.

On the ground or remote · ZAR / USD / EUR / GBP

Ideas & Strategy

Wellness concepts & implementation strategy
Hospitality wellness positioning
Wellness clinics & programmes
Feasibility, philosophy & spa-build advisory

Communications

Brand strategy, narrative & positioning
Comms & copy — web, menus, collateral
Guest-facing storytelling & tone of voice
Launch & campaign messaging

Implementation

Guest journeys & experience design
Retreats & signature experiences
Wellness concierge & practitioner networks
Niche wellness property-management platforms

Delivered fully remote or on the ground, as a project or monthly retainer — and, as a rare edge, responsible advisory for the emerging psychedelic & plant-medicine category. A discovery call to scope the work is always free.

Signature Collections

Composed around
place, owner & story.

Two signature collections — each composed around a property's land, its owner and its philosophy. For the travel trade they're bookable and white-label; for properties, a sense of what I'd build around your own story.

Phakalane · Hout Bay · San

The !û !oa Collection

Live · Set departures & any-time stays

Rooted in the San worldview of inner and outer harmony, composed around Phakalane's open-roof circular temple and its daily ritual rhythm — the wildness of the land held alongside deep inner stillness.

Available across

2 nights35710

Constantia Winelands

Vine & Kundalini

In development with the property

Where the discipline of the vine meets the awakening energy of Kundalini — composed around the estate, its owner's story and the oldest vineyards in the Cape.

Available across

3 nights57

For DMCs, Agents & Wholesalers

White-label ready.
Net rates on application.

These collections are built to be distributed. You receive clean, unbranded itineraries to add your own logo to, net rates with your margin protected, and a single secure B2B link to book and split payment — in ZAR, USD, EUR or GBP.

White-label itineraries

Unbranded documents your team can brand and quote from instantly.

Net trade rates

STO room rate, facilitator cost and agency margin — your retail mark-up sits on top.

Listed where buyers look

Discoverable on Retreat Guru and BookRetreats, bookable via WeTravel.

Bespoke on demand

Custom itineraries designed to a client profile on a 14-day lead time.

Trade terms. Any-time packages require a 14-day booking lead time to guarantee facilitator coordination. Should a specific modality or practitioner become unavailable, a session of equal transformational intent and value is substituted. Cancellations within 14 days of arrival hold the wellness portion, so scheduled facilitators are fairly paid.

Request trade rates & itineraries →

Begin Here

Let's talk about
what's possible.

I respond personally within 24 hours. No forms, no funnels — just a direct conversation about what you're building. Based in Cape Town, working worldwide — on the ground or fully remote.

"Wellness is no longer something a guest books separately. It is something they feel in every part of their stay."

romy.wellnessweaver@gmail.com

+27 84 970 3882

Romy Paull

Wellness Concierge · Lulutho Wellness · Brand & Venture Strategy · Frontier Advisory
Cape Town · Africa · Remote worldwide

Your guests want
wellness.
Are you offering it?